When businesses don’t listen to their customers, they end up making guesses and building products in the boardroom. This tends to create a mismatch between customer expectations and product experience, leading to churn. The truth is, you can reduce churn by doing better research. A Retently study found that 53% of customers leave because of (...) The post How to write better survey questions that get honest answers appeared first on Attest.| Attest
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