The Google Play Store and the Apple App Store are the biggest app stores worldwide, with a combined total of over four million apps available to download.| Statista
What is owned media, and what are the main benefits of using it? Read all about it in the AppsFlyer mobile marketing glossary.| AppsFlyer
To help you unleash the monetization power of your app, we created this guide which will offer you the basics you need to get started.| AppsFlyer
Do you want your app to stand out? You have to master the art of optimizing your mobile app launch. Follow our steps to make this goal achievable.| AppsFlyer
App ratings and reviews are a critical part of an effective ASO strategy. Read our tips for improving them, and understand their importance.| AppsFlyer
With millions of apps available in app stores, ASO marketing should be the foundation of your app's acquisition strategy. Here's all you need to know.| AppsFlyer
Read our app store screenshots best practices, insights and trends for your visual, videos, and icon assets to drive more downloads for your app.| AppsFlyer
How do you calculate a conversion rate? Read about the top factors that impact it and our tips for boost & improvement (+ what mistakes to avoid).| AppsFlyer
Get the most vital app metrics that will allow you to measure and improve your acquisition, engagement, retention, conversion, and app performance.| AppsFlyer