Marketing during a recession can increase brand awareness, visibility, reach, and engagement. But only when you have someone with advanced marketing experience. You've been reading Marketing In A Recession: How To Weather The Storm on KEXINO, a marketing blog for startups and small businesses by Gee Ranasinha. For more like this follow Gee on Twitter, Facebook or LinkedIn.| KEXINO | Marketing For Startups and Small Businesses
RFPs have their uses when selecting vendors for buying commodity items, but come up short if you're choosing a marketing agency partner for your business.| KEXINO
Customer acquisition cost (CAC) is the cost related to acquiring a new customer. In other words, CAC refers to the resources and costs| Corporate Finance Institute