Earned Media Value: Don't Do It!
Measuring earned media value is a metric that should not be used by public relations professionals for so many important reasons.| Michael Brito
Measuring earned media value is a metric that should not be used by public relations professionals for so many important reasons.| Michael Brito
Learn how to create an earned media relations strategy that can help your brand increase visibility, credibility, and trust with the public.| Michael Brito
Discover how to measure your brand's health using effective brand health metrics. Improve brand performance and stay ahead of the competition.| Michael Brito
Master earned media metrics like real readership, referral traffic, and message pull through to prove PR's true business impact and ROI in 2025.| Michael Brito
Effective issues management hinges on prompt action and clear communication, emphasizing the importance of a PR crisis communications plan.| Michael Brito
A smart crisis communication plan is more than emergency prep. It's your brand strategy in action when trust, speed, and leadership matter most.| Michael Brito
Read this report about AI search reshaping brand visibility and reputation, as Gartner predicts a 50% drop in organic search traffic by 2028.| Michael Brito
Discover why Share of Voice isn't the ideal success metric for PR and marketing, and learn how to reframe it as a valuable indicator of brand relevance.| Michael Brito
