Jonathan Carpenter is an experienced non-profit professional in the arts & culture and higher education sectors.| JCA
In a world where subscriptions are declining and audience habits are shifting, growth isn’t just about filling seats—it’s about fostering loyalty. But who on your team owns retention? Enter the Retention Rockstar: the role dedicated to ensuring first-time attendees don’t just disappear, but come back again (and again). Learn how this role works, the four key metrics they track, and why clear ownership is the missing piece in your growth strategy.| JCA
As we’ve seen time and time again (most recently highlighted in the study we released in January), US audience members are growing despite an overall decline in ticket sales overall. This means that more individuals are attending events, but each is buying fewer tickets. At the same time, we’ve also found an uptick in new […] The post Why Audience Growth Starts with Clear Accountability—Not Just More Tactics appeared first on JCA.| JCA
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