Everyone loves a good story, right? And if you are a marketer, you are telling meaningful stories every day — whether you realize it or not. The messaging you write, the advertisements you create, and the content you publish. But like any good storyteller, you need to understand what will appeal to your audience.| www.aha.io
Can product managers predict the future? When it comes to customers, I often argue that the answer is “yes.” This is because product managers are skilled at anticipating what is up ahead — the problems that customers will face and the solutions they need. But seeing this does not require a crystal ball.| www.aha.io
“Vision.” What does this word mean to you? I define it as knowing what you want to accomplish and where you want to go. In business, it can be difficult to determine what your vision is and then commit to it. Of course, this is a lot easier if you are the CEO of a company. Everyone looks to you to set the strategy and wants to know how they can help make the company a success.| www.aha.io