2019 Scottsdale Publisher Forum - AdMonsters
The Most Relevant Conference for Digital Media & Revenue Ops Leaders November 3-6, 2019 | Scottsdale| AdMonsters
The Most Relevant Conference for Digital Media & Revenue Ops Leaders November 3-6, 2019 | Scottsdale| AdMonsters
Events, conferences, webinars, meetups...upcoming events for AdMonsters Publisher Forum, AdMonsters Ops, Top Women in Media & Ad Tech, CTV...| AdMonsters
A quick explanation of programmatic guaranteed, one attempt to improve on the private marketplace model that's often confused with others.| AdMonsters
A private marketplace is an invite-only programmatic auction. A publisher sets aside certain inventory, or a group of publishers pool inventory they’ve set aside, and grants approval to certain buyers who can bid on it. In theory, PMPs were created to combine the most appealing elements of direct sales and the programmatic marketplace. The promise […]| AdMonsters
A quick explanation of supply-path optimizations, the various methods DSPs use to find the "best" queries in a food of queries brought by header bidding.| AdMonsters
The publishing industry has been plagued by audience insight issues long before the third-party cookie started its farewell tour, but access to the right tools is more important now than ever.| AdMonsters
