The modern B2B buying process has evolved significantly, with decision-makers relying heavily on digital content before engaging with sales representatives. Based on research from Demand Gen Report, 62% of B2B buyers interact with between three and seven content pieces before reaching out to sales.| www.linkedin.com
Input from you and your peers in CMI’s surveys generated a lot of numbers. We curated the top stats from the 2024 B2B content marketing research, career outlook, and niche surveys of marketers, demand-gen marketers, and bloggers.| contentmarketinginstitute.com
What do the top-performing B2B marketers do? How is generative AI being treated in content programs? What content types dominate this year’s list? All those questions and more are answered in CMI’s just-released annual B2B research.| contentmarketinginstitute.com
Explore insights into 2025 b2b pipeline growth and discover how top marketers are thriving despite challenges.| Pipeline360