Choosing the right nonprofit marketing agency can be daunting. Learn how to determine what services you need, find an agency, and ask the right questions.| Big Sea
Nonprofit branding is the creation of a distinct, memorable identity for your organization. Here’s our guide to industry-leading best practices and examples.| Big Sea
A clear, strategic plan for nonprofit email marketing empowers you to connect with your audience often and authentically.| Big Sea
Discover the right elements to create powerful donation forms for nonprofits that drive revenue and help you fulfill your mission.| Big Sea
Learn how to create & utilize donor personas to strengthen your nonprofit’s strategy, build meaningful connections & boost engagement.| Big Sea
When a company connects with customers’ emotions, the payoff can be huge. Yet building such connections is often more guesswork than science. To remedy that problem, the authors have created a lexicon of nearly 300 “emotional motivators” and, using big data analytics, have linked them to specific profitable behaviors. They describe how firms can identify and leverage the particular motivators that will maximize their competitive advantage and growth. The process can be divided into thre...| Harvard Business Review
According to these nonprofit fundraising statistics, the largest sources of charitable giving each year include individuals, corporations, and foundations.| Double the Donation