If you are wondering where to start a B2B paid media strategy, LinkedIn Ads should be one of your first stops. In today’s digital-first sales environment, finding the right leads means going where your audience already spends time. And for B2B brands, that is LinkedIn. With over 1 billion users and advanced targeting capabilities, […] The post B2B Paid Media Strategy: 5 LinkedIn Ad Strategies That Drive Results appeared first on EBQ.| EBQ
Building personalized digital marketing campaigns from the ground up requires manpower and expertise. A marketing agency can help you roll out sophisticated campaigns while protecting yourself from HR obstacles, such as turnover effects. But what is a marketing agency? What types of organizations benefit from outsourcing their marketing functions? Read more to find out. […] The post What is a Marketing Agency? 5 Benefits of Outsourcing Marketing appeared first on EBQ.| EBQ
Learn the 7 tips for sales and marketing alignment. Find out how to close the gap between your marketing and sales teams.| EBQ