For associations, generating revenue is an ongoing priority. Sponsorship revenue provides a reliable source of non-dues income, helping trade and professional associations strengthen their financial base and build lasting partnerships. In this guide, we’ll cover what sponsorship revenue is, the different sponsorship types and revenue models and practical strategies to increase sponsorship value. What is […]| MemberClicks
Learn how to plan a successful legislative action day for your association with step-by-step tips tailored to trade and professional organizations.| MemberClicks
Events are generally immensely valuable for associations. They can enhance professional development, drive membership growth, foster community and facilitate networking. Therefore, they are considered worth the investment for many associations. However, when contemplating the overall value versus the cost of such events, one primary factor stands out above others in terms of importance: the event ROI. […] The post How to Calculate and Improve Event ROI: A Guide for Associations appear...| MemberClicks
Learn what member lifetime value means, why it matters for associations and how to calculate and increase it.| MemberClicks
Learn what a member satisfaction score is, how to measure it and ways to improve member engagement and retention for your association.| MemberClicks
Rich Vallaster, DES, CEM | Senior Director of Industry Relations and Community Engagement Leading our largest city-wide event for several years opened the door to serve on another organization’s board young in my career. I am sure the executive director had little interest in the opinions or fiduciary experience of a late 20-something in his first board role. […]| MemberClicks
What happens when you set up a booth at ASAE’s MMC+Tech and ask association professionals candid questions about their data, digital tactics and department pain points? You get honesty. Brutal honesty. The kind that doesn’t show up in board reports or annual reviews but should. This past week in Washington, D.C., we had conversations that […]| MemberClicks
Trying to grow your association’s membership? A trial membership can be a smart way to get prospects in the door. It lowers the barrier to entry, lets people explore your value and gives you data on what works. But it also comes with risks: extra admin work, the chance of low conversions and the potential for […]| MemberClicks
Build a strong executive committee for your association. Learn key differences from your board and how to lead with clarity and purpose.| MemberClicks
Learn how to build a membership funnel for your association that boosts member engagement, drives retention, and supports growth.| MemberClicks
Looking to get a 501(c)(6) business or trade association started? This blog will walk you through what you need to know and how to begin.| MemberClicks
Explore the best 10 event registration app, their benefits, and detailed reviews. Find your perfect match today!| MemberClicks