Meta Announces Incremental Conversions Attribution Setting - Jon Loomer Digital
Meta announced Incremental Conversions, a new attribution setting that prioritizes conversions that wouldn't happen without seeing your ad.| Jon Loomer Digital
Meta announced Incremental Conversions, a new attribution setting that prioritizes conversions that wouldn't happen without seeing your ad.| Jon Loomer Digital
Meta is rolling out the ability to isolate First Conversion and All Conversions when comparing attribution settings. Here's what that means...| Jon Loomer Digital
If you aren't using Compare Attribution Settings in Ads Manager, you are missing out on important context -- and extra conversions.| Jon Loomer Digital
When should you use Advantage+ Audience and when should you use the original audience options? Here's a closer look at best practices...| Jon Loomer Digital
After more than 10 years, I've discovered that Meta doesn't define click attribution the way I thought it did. It took a test to uncover it.| Jon Loomer Digital
The Attribution Setting controls how your ads are delivered and how conversions are reported. It's not straightforward. This guide will help.| Jon Loomer Digital
Default Facebook ads attribution is 7-day click and 1-day view. Do you understand view-through conversions and when they might happen?| Jon Loomer Digital
Remarketing is mostly unnecessary because it happens naturally using Meta's algorithmic targeting. There are exceptions when it makes sense.| Jon Loomer Digital
My approach to targeting completely transformed during the past year, driven primarily by the results of these five Meta ads tests...| Jon Loomer Digital
Breakdowns may be the most valuable and underutilized feature in Ads Manager. Once you use it, it will be a permanent part of your toolbox.| Jon Loomer Digital
