User-generated content (UGC) is winning the trust battle against traditional advertising, with 92% of consumers preferring the authenticity of| American Marketing Association
In today’s challenging and ever-evolving business landscape, marketing teams face numerous challenges. Chief among them is the overwhelming amount of content that’s constantly being generated via various digital channels: from social media platforms, to websites, to email campaigns, managing and understanding data can be daunting, and teams have| Scaleflex Blog