PR News | Target Niche Communities to Reach Young Consumers - Thu., Dec. 19, 2024
To reach younger consumers, communicators might need to narrow their scope a little| O'Dwyers PR
To reach younger consumers, communicators might need to narrow their scope a little| O'Dwyers PR
Discover how to engage tech buyers early in their digital journey, build trust with targeted content, and leverage communities to influence buying decisions. Insights from Aberdeen's tech buyer research guide B2B marketers through the awareness stage.| SWZD – Build Authentic Relationships
65% of B2B tech buyers say YouTube influenced a purchase. In 2025, video is your edge. Learn how it speeds up decisions and builds trust.| Spiceworks Ziff Davis
What do the top-performing B2B marketers do? How is generative AI being treated in content programs? What content types dominate this year’s list? All those questions and more are answered in CMI’s just-released annual B2B research.| contentmarketinginstitute.com
