That marks an increase from the roughly one-quarter of respondents who said the same last year, according to research from Gallup and Lumina Foundation.| Higher Ed Dive
Learn how to find your target audience through interviews, analytics, competitive analysis, and more—plus target audience examples!| WordStream
In this complete guide to PPC metrics, get easy-to-understand definitions of 28 PPC metrics, learn how important they are, and get specific tips on how to improve each and every one.| WordStream
Find out the average CPC for Search, Display, Shopping, Facebook, and Instagram ads—plus 15 essential tips to lower your cost per click on each platform.| WordStream
Intent marketing is everything this year! Learn why addressing user intent is so important in both content marketing and paid advertising in 2017 and beyond.| WordStream
Get the latest average click-through rate, cost per click, conversion rate, and cost per lead for your industry in our 2024 Google Ads benchmarks report.| WordStream
Learn what Google Demand Gen campaigns are and how they compare to Discovery Ads. Plus, get tips for upgrading Discovery Ads to Demand Gen.| WordStream
What does a good marketing ROI mean for your small business? Learn how to calculate ROI, plus get four ways to improve it to prove your marketing efforts work.| LocaliQ
These AI copywriting tools will help you work more efficiently and produce better marketing copy for any channel or medium.| WordStream
Find out how much Google Ads will cost for your business with this breakdown of all the variables in Google Ads pricing, plus average costs per click.| WordStream