Supply-side platforms provide a programmatic way to deal with the ever-expanding array of AdTech platforms and variables in the programmatic ecosystem.| Clearcode
Demand-side platforms (DSPs) are an integral part of the online advertising ecosystem and play a key role in real-time bidding (RTB) auctions.| Clearcode
One of our AdTech development teams recently built an ad exchange using Amazon Web Services. Read our post to learn more about our project.| Clearcode
Publishers use supply-side platform to sell their inventory. But what are the main components and features of an SSP? Our infographic reveals all.| Clearcode