As the holiday season approaches, brands ramp up their marketing efforts to tap into consumer spending, and one of the most impactful strategies today is influencer marketing. Influencers hold sway over their audiences, shaping purchasing decisions and inspiring festive shopping sprees. The numbers speak for themselves—let’s dive into 15 eye-opening statistics that show just how significant influencer marketing is during the holidays.| Carusele Hubspot Blog
As the air turns crisp, savvy marketers are already turning their attention to the most wonderful time of the year—the holiday season. But while visions of sugarplums may not yet be dancing in consumers' heads, now is the crucial moment to start planning your holiday influencer marketing campaigns. In this post, we'll explore the ideal time to secure influencers for your holiday promotions and how to stay ahead of the competition in the bustling world of seasonal marketing.| Carusele Hubspot Blog
The Current State of Influencer Marketing| Carusele Hubspot Blog
At Carusele, we've led the charge for data-driven influencer marketing that prioritizes authentic engagement over vanity metrics. Our latest data provides even more evidence that brands need to stop obsessing over influencers based on their follower counts.| Carusele Hubspot Blog
You may have heard rumblings in the influencer marketing world about something called “deinfluencing.” What exactly is this trend and should brands using influencer marketing be worried? We'll break down what deinfluencing is, where it came from, examples of how it manifests, steps brands can take to avoid it, and why it may actually be a force for good overall.| Carusele Hubspot Blog
Our recent conversation explored the growing role of influencers in presidential campaigns and whether their impact will expand in 2024. I had the chance to speak with Susan Flower and Courtney D’Aiuto, both senior production managers on the Carusele team who engage creators daily, to get their insights on this trend. You can watch the video below, but if you prefer to read instead, the summary follows the video.| Carusele Hubspot Blog
What's the best way to get influencer content elevated to the Explore or For You Pages on Instagram or TikTok? We've got examples and tips.| blog.carusele.com
Explore the financial landscape of social media influencers, revealing the reality of earnings, challenges, and opportunities in the industry.| blog.carusele.com
Explore the key differences between social media influencers and content creators. Learn about their unique approaches to content, brand collaborations, platform usage, and monetization strategies to optimize your digital marketing efforts.| blog.carusele.com
Learn about Big Lots' aggressive influencer marketing campaign with this interview with Josh Chaney, who runs influencer for Big Lots.| blog.carusele.com