What Lies Ahead for Marketers and Publishers Sans Cookies? - AdMonsters
Lotame released the findings of “Beyond the Cookie: The Future of Advertising for Marketers & Publishers,” during a recent webinar with AdMonsters.| AdMonsters
Lotame released the findings of “Beyond the Cookie: The Future of Advertising for Marketers & Publishers,” during a recent webinar with AdMonsters.| AdMonsters
For much of 2020 Google's cohort-based approaches appeared to be the future of advertising in Google’s platforms, but in 2021 is that still the case?| AdMonsters
Ad platforms spent the 2010’s rapidly innovating new ways to target, personalize, and measure advertising, largely based on third-party (3P) tracking. Money poured in from advertisers and agencies looking to shed the waste and uncertainty of traditional media and optimize campaigns right down to the user level. And today, digital marketing and advertising are running out of easy answers to old problems. Isn't it time we build genuinely durable solutions to our myriad industry-wide challenges?| AdMonsters
