Learn how we helped Groove Life experience an 18pt increase in purchase intent through our integrated brand development and packaging design process.| SmashBrand
SmashBrand creates a unique, data-driven brand personality that fosters customer loyalty, enhances brand recognition, and differentiates your brand from competitors.| SmashBrand
As your brand innovation agency, our process is driven by achieving revenue growth and household penetration for our CPG clients - learn how we can help.| SmashBrand
We shudder politely whenever we hear someone use the terms “brand” and “logo." In this article you will learn how brand identity is different from your logo.| SmashBrand
What is a brand value proposition and how can companies leverage them as tools in their marketing? Here's how to build a brand value prop with real examples.| SmashBrand
CPG packaging design that drives sales velocity—guaranteed. Integrated consumer testing optimizes retail performance and minimizes launch risk.| SmashBrand
The brand audit is an integral part of the brand development process. Learn the necessary steps for performing a goal-oriented audit for optimal shelf impact.| SmashBrand
Strategic brand development isn't easy. There are numerous steps in the process, many of which brands do not take, but not you after reading this article.| SmashBrand
The brand development process is a crucial strategy for enhancing and growing a brand's presence in the market. It's how you identify a brand's distinct positioning.| SmashBrand
In 2010, Gap decided to redesign its logo. What can brands learn from the unfortunate backfiring of this logo change?| The Branding Journal
The brand development index is an important part of your data-driven strategy. Here's a guide that helps you understand the what, why, and how of the BDI.| SmashBrand