The Dawn of Real-Time Guaranteed: An Interview With OpenX's Dmitri Kazanski - AdMonsters
Possibly the biggest reason header bidding is such a game-changer is because it gives demand sources insight into more—if not all—of a publisher’s inventory. This enables buyers to better evaluate inventory and bid more acutely in real-time buying environments. (If you feel a need to revisit the horrors of the waterfall, read here.) This advancement […]| AdMonsters
