Flat design is a web-design style that became popular around 2012. It is still widely used today, and its misuse can cause serious usability problems.| Nielsen Norman Group
When deciding which links to click on the web, users choose those with the highest information scent — which is a mix of cues that they get from the link label, the context in which the link is shown, and their prior experiences.| Nielsen Norman Group
Break your text and multimedia content into smaller chunks to make it easier for users to understand and remember information.| Nielsen Norman Group