Bucknell University caused a stir with its unconventional responsive redesign, but at a high cost to usability, as shown in tests with students and parents.| Nielsen Norman Group
What users believe they know about a user interface impacts how they use it. Mismatched mental models are common, especially with designs that try something new.| Nielsen Norman Group
Use psychology to predict and explain how your customers think and act.| Nielsen Norman Group
Due to the absence of a standard usage for individual icons, text labels are necessary to communicate meaning and reduce ambiguity in an icon-based design.| Nielsen Norman Group