When people select alternatives, they avoid loss and optimize for sure wins because the pain of losing is greater than the satisfaction of an equivalent gain. UX designs should frame decisions accordingly.| Nielsen Norman Group
Design effective error messages by ensuring they are highly visible, provide constructive communication, and respect user effort.| Nielsen Norman Group
Users expect 77% of the simpler Web design elements to behave in a certain way. Unfortunately, confusion reigns for many higher-level design issues.| Nielsen Norman Group
What users believe they know about a user interface impacts how they use it. Mismatched mental models are common, especially with designs that try something new.| Nielsen Norman Group
Learn the foundations of UX writing. Develop an understanding of how people consume digital content, and what they need from yours.| Nielsen Norman Group
Use psychology to predict and explain how your customers think and act.| Nielsen Norman Group
Break your text and multimedia content into smaller chunks to make it easier for users to understand and remember information.| Nielsen Norman Group