Creative is now the biggest driver of ad performance - responsible for up to 70% of campaign success, according to Meta. But understanding why a specific ad works? That’s still a mystery for many marketers. As traditional tracking tools lose power due to privacy changes, creative analytics is emerging to fill the gap, helping teams decode the [...]| Billo
Influencer marketing in 2025 is evolving fast. Learn how companies can leverage AI, micro-influencers, and innovative platforms to drive ROI and growth.| Influencer Marketing Hub