Customer-Led Growth And B2B Firms
You may be hearing more about customer-led growth (CLG) as a counterpoint to product-led growth. Here's what you should know.| Forrester
You may be hearing more about customer-led growth (CLG) as a counterpoint to product-led growth. Here's what you should know.| Forrester
In this article, I'll share insights into how you can develop impactful customer advocacy strategies, measure their success, and build the cross-functional relationships necessary to elevate your efforts and drive meaningful results.| Customer Marketing Alliance
Customer advocacy is constantly evolving and is proving its value year after year when it comes to improving customer experiences and stabilizing the bottom line. In this article, we’ll also go through some newer features in customer advocacy programs that are beginning to grow.| Customer Marketing Alliance
Bored customers, silent rooms, wasted time? Here’s why your customer advisory boards fall flat – and 5 fixes to turn your CABs into engaging, high-impact experiences.| Customer Marketing Alliance
We live in a hyper-consumer-driven world where companies bombard us with endless ads and promotional content. Referral programs encourage customers to refer friends, family or colleagues often offering rewards like discounts or credits.| Customer Marketing Alliance
Case studies are the most effective tool for building trust. In this article, discover how storytelling and data can amplify your case studies.| Customer Marketing Alliance
This report is your definitive guide to the world of customer marketing and advocacy, offering essential insights into team dynamics, budgets, responsibilities, and industry trends.| Customer Marketing Alliance
Growing, supporting, and shaping the customer marketing space. Worldwide.| Customer Marketing Alliance
