CANNES – Kicking off one of Beet.TV’s fireside chats at the Cannes Lions International Festival of Creativity, Lou Paskalis, founder and chief executive of AJL Advisory, said advertising technology has finally “caught up to the aspiration,” enabling marketers to engineer relevance into every interaction with consumers. Paskalis praised Sam Bloom, head of partnerships at digital [...]| Beet.TV
CANNES — Retail media is booming, but with more than 250 retail media networks (RMNs) in play, and counting, brands and agencies are facing what one panelist called “overwhelming complexity.” At the Cannes Lions International Festival of Creativity, industry leaders from Dentsu, The Trade Desk and Instacart agreed: the way forward lies in collaboration, simplification, [...]| Beet.TV
As artificial intelligence transforms the advertising world, brands will need flexible, modular platforms to thrive — not rigid, one-size-fits-all solutions. That’s the vision Simon Asselin, chief technology officer at digital advertising firm Infillion, shared in a recent discussion on the future of advertising technology. Asselin likens the idea of “composability” to building a Formula 1 [...]| Beet.TV
CANNES – With retail media networks multiplying and brands demanding better measurement, Instacart’s Adam Silverblatt believes the industry is headed toward consolidation, and accountability will be the deciding factor. Speaking at the Cannes Lions International Festival of Creativity, Silverblatt, Instacart’s head of off-platform ad sales and strategy, said retail media is evolving beyond its roots [...]| Beet.TV
AMENIA, NY — When it comes to media operations, artificial intelligence may be “democratizing” everything between competitors. However, the playing field may be anything but level when AI is used internally with media operators. “There’s a quote that I really like: ‘The future’s already here. It’s just not equally disseminated.’ That’s a hundred percent true [...]| Beet.TV
AMENIA, NY — First-party data has earned its valorization the last few years, particularly among the brands that tend to own it. But that doesn’t mean third-party data, which has had its ups and downs and ups again lately, is inherently less useful. “When people even outside of advanced TV hear about third-party data, they [...]| Beet.TV
CANNES – The scramble for first-party data may have been a necessary reaction to signal loss, but it has left many brands with a new problem: a trove of information they don’t fully know how to use. For many, the promise of a unified customer view remains fractured by internal technology silos and a lack [...]| Beet.TV
CANNES – Connected TV audiences have raced far ahead of the infrastructure meant to support them, ad and media leaders said in this panel discussion hosted by Beet.TV at the Cannes Lions International Festival of Creativity. Consumers have embraced streaming as their default, but advertisers, agencies and platforms are still grappling with fragmented systems, outdated [...]| Beet.TV
CANNES – What happens when an AI identifies a perfect customer persona that doesn’t actually exist? While AI models can optimize campaigns with breathtaking speed and efficiency, some theories suggest this could make knowing a real person’s identity less critical. For Brian Silver, EVP of marketing solutions at TransUnion, that creates a need for a [...]| Beet.TV
CANNES — In a noisy marketing environment, how does a brand cut through the hubbub and deliver truly personalized experiences? Mike Ng thinks they need a holistic, 360-degree view of their customers — and predictive AI can lend a hand. In this video interview with Beet.TV, Ng, chief revenue officer, Epsilon, said connected identity fuels [...]| Beet.TV
