The Downside of Curation - AdMonsters
Raptive's Ryan Maynard dives into the unspoken downsides of sell-side curation, from inefficiencies in SPO to eroding working media dollars.| AdMonsters
Raptive's Ryan Maynard dives into the unspoken downsides of sell-side curation, from inefficiencies in SPO to eroding working media dollars.| AdMonsters
In this insightful follow-up to her talk at AdMonsters PubForum Scottsdale, Hélène Parker unpacks common misconceptions about curated deals.| AdMonsters
A DSP, an SSP, and a publisher came together to share their vision of how the industry can evolve. Is a SaaS model the answer?| AdMonsters
