Co-founders Jordan Davis and Felipe Branford originally from Buffalo, New York, detail the mission behind their label.| Essence
Graphic tees, dad hats, tote bags and coffee mugs ruled the fashion universe for the better part of a decade. But suddenly, once-highly coveted merch doesn’t hit like it used to. From Yeezus to the Eras Tour, what’s behind the rise and fall of wearing your interests on your sleeve?| GQ