A push notification is a pop-up message that allows appearing on a user’s device through an app or website. Real-time server messages appear on your screen to alert you of new content. They have become essential tools for communication in today’s digital world. They enable developers to provide users with real-time updates, reminders, and promotions. […]| Priori Data
An organic install refers to when a user downloads an app through an app store’s search results or featured lists, rather than through paid advertising or incentivized installs. Unlike paid installs which come from advertisements, organic installs are “natural” and happen when users discover and download an app on their own initiative. They are important […]| Priori Data
Conversion refers to the process of turning a user’s interaction to perform a task within the app. The actions that count as conversions vary depending on marketing strategy. In terms of mobile apps, a simple action such as downloading the app or being an app subscription can be considered a conversion. In general, filling out […]| Priori Data
When a customer or visitor to a website performs a desired action, it is called a conversion. It could be purchasing an item, using a certain service, installing an application, etc. In marketing, responding to a ‘call to action’ is conversion. Opening an email you sent, signing up for an offer or giveaway, and filling […]| Priori Data
App engagement refers to how involved and active users are with a mobile application. It’s all about how much time they spend using it and how often they use different features within the app. Why is it so important? Well, think about it this way – app engagement gives us an idea of how well […]| Priori Data
