The proportion of consumers using meat substitutes has risen from 42% in 2022 to 49% in 2024, despite core users (German 16-24 year olds) being more likely to eat meat and less likely to reduce their meat intake in 2024 than in 2022. Supply issues have caused the cost of base ingredients like wheat to fluctuate, while new ethical sourcing regulations could hinder soy sourcing from regions like Brazil. With brands under pressure to reduce – or justify – high prices to cost-sensitive consum...| Mintel Store
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