AI Is About to Break How You Build Audience Personas
AI tools are redefining audience personas, but most miss nuance. Learn how to build sharper personas that reflect real human behavior.| Michael Brito
AI tools are redefining audience personas, but most miss nuance. Learn how to build sharper personas that reflect real human behavior.| Michael Brito
Think evergreen content stays relevant forever? Not quite. Here’s what it really takes to master content relevance and keep your brand in the conversation.| Michael Brito
Transform your market perception with strategic social monitoring tactics. Learn how to leverage customer insights for competitive advantage and future-proof your reputation.| Michael Brito
Building an organic influencer engagement strategy combines research & analytics, real-time listening and creative digital production.| Michael Brito
Learn how to create a buyer persona using data from primary research, web analytics, social media, and audience insights.| Michael Brito
Narrative intelligence helps brands uncover stories, detect risk, and anticipate crisis before it hits. Here's how to use it strategically.| Michael Brito
Here you'll find a curated list of 2023 Gen Z trends, facts, stats, figures and media consumption to use for marketing and PR planning,| Michael Brito
Findings from Google and Millward Brown Digital debunk many widely held beliefs about the B2B buying process. How will this affect your marketing strategy?| Think with Google
From influential professionals to eco-conscious optimists, explore the nuanced characteristics of millennials defining today's cultural and economic shifts.| Michael Brito
