A full funnel is a profitable business. Learn the stages of a sales funnel and their respective strategies. Get answers to your FAQs.| ZoomInfo Blog
Strong data is vital to account-based marketing success. Learn four ways to build an ABM program using data, and find out how to deploy your ABM strategy.| ZoomInfo Blog
Key Performance Indicators help marketers reach their goals and prove their impact. Learn which KPIs experts track for every marketing channel.| ZoomInfo Blog
Dive into the world of lead generation with our introductory guide. Learn the basics and understand its pivotal role in successful business growth.| ZoomInfo Blog
Cross-selling signals, if taken advantage of, can increase your customer lifetime value! Read more and learn how to identify cross-selling opportunities.| ZoomInfo Blog
Sales + marketing = love-hate relationship ... but the sum is more than their parts. Learn seven ways these functions can deliver massive ROI together.| ZoomInfo Blog
Intent data helps sales and marketing teams target accounts that demonstrate purchase intent. Learn about three different types of intent data and how they are collected.| ZoomInfo Blog
What is a buyer persona? Learn how to build personas using key data points about your customers, and review examples of what a good persona looks like.| ZoomInfo Blog
The Ideal Customer Profile (or Ideal Client Profile) identifies and prioritizes your best customers. Learn how best to develop and use an ICP for sales.| ZoomInfo Blog
Boosting your email marketing game shouldn’t leave any prospect in the cold. We’ll cover how to automate your email campaigns to tend to every possible lead.| ZoomInfo Blog
Total addressable market (TAM) is often expressed in terms of total revenue. Learn how to calculate TAM using top-down and bottom-up market size approaches.| ZoomInfo Blog