Some say the term Marketing Qualified Lead (MQL) is dead. It’s not. Discover why MQL is king for creating streams of quality leads.| ZoomInfo Blog
Tired dirty data weighing down your campaigns? Hear from different experts on data hygiene best practices and how it fits in their daily workflows.| ZoomInfo Blog
Inbound lead generation has a high potential for ROI. Optimize your inbound strategy using a variety of tactics to bring the right visitors to your website.| ZoomInfo Blog
ZoomInfo's definitive guide on lead scoring: Learn proven methodologies to rank prospects, align sales and marketing teams, and accelerate your sales pipeline.| ZoomInfo Blog
Dive into the world of lead generation with our introductory guide. Learn the basics and understand its pivotal role in successful business growth.| ZoomInfo Blog
Sales + marketing = love-hate relationship ... but the sum is more than their parts. Learn seven ways these functions can deliver massive ROI together.| ZoomInfo Blog
In today’s blog post we not only explain why the funnel is outdated, but we also examine a more modern alternative: the flywheel.| ZoomInfo Blog
What is a buyer persona? Learn how to build personas using key data points about your customers, and review examples of what a good persona looks like.| ZoomInfo Blog
Boosting your email marketing game shouldn’t leave any prospect in the cold. We’ll cover how to automate your email campaigns to tend to every possible lead.| ZoomInfo Blog
Take a look at these 30 lead nurturing data points and statistics that will make you reconsider your need for lead nurturing.| blog.hubspot.com