Some say the term Marketing Qualified Lead (MQL) is dead. It’s not. Discover why MQL is king for creating streams of quality leads.| ZoomInfo Blog
Lead management is as complex as the modern buyer’s journey. Even seasoned marketers struggle to perfect it. Learn more in today's blog post!| ZoomInfo Blog
A full funnel is a profitable business. Learn the stages of a sales funnel and their respective strategies. Get answers to your FAQs.| ZoomInfo Blog
An effective sales process leads to more conversions and quicker sales cycles. Discover useful methods for designing and optimizing your sales process.| ZoomInfo Blog
Key Performance Indicators help marketers reach their goals and prove their impact. Learn which KPIs experts track for every marketing channel.| ZoomInfo Blog
In today’s blog post we not only explain why the funnel is outdated, but we also examine a more modern alternative: the flywheel.| ZoomInfo Blog
Customer lifetime value (CLV) is revenue from an individual or group of customers over time. Learn the formula for this metric & how to increase it!| ZoomInfo Blog