Creating content for a business-to-business (B2B) software-as-a-service (SaaS) company takes expertise and careful planning. The content should reach the target audience, highlighting that the product is the software solution they have been seeking. A Chicago content marketing agency uses a seven-step strategy for content creation: Research your target audience. Learn about your industry. Look beyond […]| Digital Authority Partners
SaaS is big business these days, but much is it really worth? Is it growing or holding steady? Check out this report round-up for stats and trends.| BMC Blogs