Brand Ideology: Why Your Brand Needs An Ideology To Stand Out (And How To Develop One)
How some brands turn customers into believers, why customers buy ideologies in crowded markets, and how to develop one to stand out:| Frontera
You can’t differentiate your brand by using what’s expected. Let me explain with an example. Go to 20 management consultancy firm websites. You’ll see that they claim to be different by providing high-quality work. Or by bragging about years of experience. Go to 20 CRM software websites. You’ll see that they claim to be different… Continue reading Points of Parity: Why Saying What Buyers Expect Never Makes Your Brand Stand Out The post Points of Parity: Why Saying What Buyers Expect...| Frontera
Why do many B2B brands struggle to get their message across? Why is their value lost in translation? Here’s one reason. Many executives confuse messaging with copywriting. But messaging isn’t just about beautiful words. It’s about making decisions. It’s about clarity. Most B2B brands skip straight to copy and content, without building the structure beneath… Continue reading 7 Rules to Build Messaging That Actually Influences Your Buyers The post 7 Rules to Build Messaging That Actua...| Frontera
How some brands turn customers into believers, why customers buy ideologies in crowded markets, and how to develop one to stand out:| Frontera
How a rental company with seven cars became a global giant, how to find gaps in crowded markets, and how to find your brand’s unique positioning:| Frontera
How Brands Win newsletter distills the strategies behind great brands and gives you insights to use in your business. Join 10,000+ executives:| Frontera
How 5 words brought billions of dollars to a city, why your brand needs a bold narrative to stand out, and how to create one:| Frontera
Ryanair started roasting its customers on social media. And their sales grew. Here's why it worked and how to value tradeoffs for your brand:| Frontera
