Put customer experience first, and customers reward you with trust and loyalty while your business reaps higher revenue and satisfaction. In fact, 86% of buyers say they’re willing to pay more for a better customer experience, directly impacting average order value and long-term loyalty. But exceptional CX doesn’t happen by accident. It starts with asking...| Blog
When we talk about the best examples of experimentation, names like Amazon, Netflix, and Booking.com often come up. They run thousands of tests annually, constantly improving the user experience and boosting conversions. Now, this can lead to the belief that testing is only suited for fast-moving industries like eCommerce or travel. But that’s not the...| Blog
Running A/B tests without a clear framework is like setting off on a journey with no map. You might eventually get somewhere, but not without wasting time, making missteps, or missing valuable insights. A well-structured A/B testing template changes that. It turns experimentation into a focused, repeatable process, where every test is aligned with your...| Blog
Discover how session recordings enhance A/B testing by revealing hidden user behaviors, reducing guesswork, and helping you test smarter.| Blog
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