The AIDA Principle of Marketing Explained
Develop your understanding of how advertising messages influence consumer behaviour with our easy to read guide to the AIDA principle.| Media Studies
Develop your understanding of how advertising messages influence consumer behaviour with our easy to read guide to the AIDA principle.| Media Studies
The Uses and Gratifications Theory attempts to explain why we deliberately choose to engage with certain texts and the gratifications they provide.| Media Studies
Explore the different features of the social media platform with our guide to carousels, stories, reels and live broadcasts.| Media Studies
Find out more about narrative theory with our guides and examples to this key concept in media studies.| Media Studies
