My Thoughts on Good Data Analysis| entertainment.substack.com
(The EntStrategyGuy is putting up a paywall on 16-June-2022—Subscribe here!—and I’ve been explaining why in a series of articles debunking myths about streaming ratings, explaining my philosophy on data, describing what streaming data we do have, and more. If you’d like to read the rest of those articles and a short case for why, click here.) Here’s the craziest cognitive dissonance of the streaming wars: At the same time ... Read MoreThere’s Too Much Data! And It’s All Lies!| Entertainment Strategy Guy
The big buzzword in business is still “data”. Or better yet, “big data”. Or more complicated sounding, “analytics”. Better than just analytics is “advanced analytics” which is like analytics but more advanced. With all that data, a bunch of “algorithms” are figuring everything out. Take your pick. Sure other trends have picked up in the last few years—how about disruption anyone?—but since I started business school, data (or one of ... Read MoreTheme 1: It’s Not Data...| Entertainment Strategy Guy
Take a look at this headline (from 2019): “League Of Legends Gets More Viewers Than the Super Bowl” Maybe you saw this; maybe you clicked on the link; maybe you even shared it. But if you did, you should know that… MORE PEOPLE DID NOT WATCH THE LEAGUE OF LEGENDS FINALS THAN THE SUPER BOWL!!!!! Sorry for the all caps-lock, underline, italicized, bolded text there, but this type of statistic ... Read MoreApples-to-Apples…Explained| Entertainment Strategy Guy
Here are some fun stats. What do they tell us? – Netflix over the summer had 80 million customer accounts watch one of their Netflix Original Romantic Comedies. – Netflix had 20 million streams for The Christmas Chronicles over the last weekend. – Amazon Prime/Video/Studios had 14.7 million total customers watch an NFL Thursday Night football game. – Snapchat had over 10 million viewers watch a Snapchat Original show this ... Read More“Datecdotes” Explained…| Entertainment Strategy Guy