At most small and medium-sized e-commerce retailers, prices are typically set and updated in an ad hoc fashion without one clear owner. The process often starts by using a gross margin target, followed by some comparison with competitors, and then some adjustments from there. Many of these retailers would quickly admit that this isn’t an optimal strategy, and that they are likely leaving money on the table — and they’re often right. The authors’ experience with price testing has shown...| Harvard Business Review
Price skimming is mostly used by companies developing new products, so at the launch moment, there is almost no competition and no pricing pressure.| Price2Spy® Blog
Price Comparison for Online Retailers – Basics, Benefits, Use Cases, and More!| Price2Spy® Blog
Price Matching in eCommerce: A Win-Win for Businesses and Consumers?| Price2Spy® Blog
How to be smarter than the competition? By using price monitoring! Let's explain what you're missing out on if you're not using price monitoring.| Price2Spy® Blog
Penetration pricing is a pricing strategy used by businesses to gain market share by offering a lower price for a product or service. How to implement it?| Price2Spy® Blog