In today’s age of ever-increasing competition, technological advancements and abounding misinformation, a strong PR strategy is founded on authentic, well-researched content, ensuring the narrative informs the public rather than manipulates it. But this is not always the case. Digital PR has gained a bit of a bad reputation over the...| Screaming Frog
Large Language Models (LLMs) like ChatGPT, Gemini and DeepSeek are disrupting search marketing. More people are asking LLM-powered tools the questions they would usually ask Google or Bing – and they trust the information and recommendations they receive. A recent YouGov poll found 50% of young people have been directly...| Screaming Frog
If you’re in charge of driving qualified organic traffic and sales for a large, enterprise-level website, you’ve probably realised by now that a basic SEO checklist just won’t cut it. What you really need is a strategic framework; one that’s tailored to your client’s unique challenges, while simultaneously making a...| Screaming Frog
We’re delighted to announce Screaming Frog SEO Spider version 22.0, codenamed internally as ‘knee-deep’. This release includes updates based upon user feedback, as well as exciting new features built upon the foundations introduced in our previous release. So, let’s take a look at what’s new. 1) Semantic Similarity Analysis You... The post Screaming Frog SEO Spider Update – Version 22.0 appeared first on Screaming Frog.| Screaming Frog
When we face the challenge of examining the readability of content in web projects, we find well-known publications and metrics such as Flesch Reading Ease. The importance of these metrics lies in something simple that we should keep in mind: if our texts or contents are not easily understood, we...| Screaming Frog
Internal linking is a crucial but often overlooked aspect of SEO that can significantly impact your website’s search performance. This guide explains how to use the SEO Spider’s features to identify internal linking opportunities, implement strategic changes, and measure their impact. Whether you’re looking to boost underlinked pages, enhance your...| Screaming Frog
The Screaming Frog team added another impressive trophy to its collection last week – our very first European Search Award. On the 8th of May, a few team members hopped on a flight to attend the European Search Awards 2025 ceremony at Stara Zajezdnia in Kraków, where we were nominated...| Screaming Frog
Somehow it’s almost April, which means we’re not far away from heading down to the sunny (hopefully) coast of Brighton for the biannual brightonSEO. We’re exhibiting once again, but we have moved very slightly from our usual spot…! You can now find us next to our old spot, in a...| Screaming Frog
It’s a question that divides marketers and keeps PPC managers up at night: should you spend hard-earned budget bidding on your own brand? At first glance, it might seem like a no-brainer. If someone’s searching for your brand, they already know you exist. Surely they’ll find you organically, right? But...| Screaming Frog
Design is constantly evolving, reflecting shifts in culture, technology, and the way we experience the world. As creativity pushes forward, we see familiar styles reimagined, new ideas take shape, and innovation drive the next wave of visual expression. As we approach the end of the first quarter of the year,...| Screaming Frog