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Mindshare is a marketing term that describes the amount of consumer awareness or popularity surrounding a particular product, idea or company.| Investopedia
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Demographic analysis is the study of a population based on age, race, sex, education, income, and employment. It helps businesses understand how to market to consumers.| Investopedia
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Key performance indicators (KPIs) are quantifiable measures that gauge a company’s performance against a set of targets, objectives, or industry peers.| Investopedia
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Economies of scale are cost advantages reaped by companies when production becomes efficient.| Investopedia