Most Popular Apps (2025) - Business of Apps
The pendulum swung in 2022 with app downloads stagnating, after two years of solid growth under the pandemic. In 2023, some categories saw growth while others continued to stagnate, as users shifted their interests and preferences to a “post-Covid” world. The five most downloaded apps mirrored the previous year, although Instagram surpassed TikTok in total downloads for 2023. Meta’s Facebook and WhatsApp came in third and fourth, with TikTok’s video editing app CapCut rounding out the...| Business of Apps
