Learn how to create a digital marketing strategy using the acclaimed RACE Planning Framework developed by Dr Dave Chaffey of Smart Insights| Smart Insights
Marketers are rapidly adapting their method of budgeting, reporting, and investing in paid owned and earned media to engage their customers| Smart Insights
This research shows which digital acquisition channels are important across different sectors. Plus tools to prioritize media channels.| Smart Insights
10 Actionable Digital Marketing Trends for 2025 Dr Dave Chaffey’s practical review of the marketing trends that will matter for B2C and B2B marketers in 2025 I’ve been writing reviews of the latest.| Smart Insights
What is digital marketing? 'Achieving marketing objectives through applying digital technologies and media' is our primary definition.| Smart Insights
We created the RACE Framework to help digital marketers plan and manage their activities using data and analytics to grow their businesses| Smart Insights