What Is Supply Path Transparency & Optimization? - AdMonsters
Supply Chain Optimization increases transparency and efficiency in the programmatic supply chain by cutting the number of intermediaries.| AdMonsters
Supply Chain Optimization increases transparency and efficiency in the programmatic supply chain by cutting the number of intermediaries.| AdMonsters
Supply Path Optimization (SPO), aka finding the most direct route to a publisher’s inventory, sounds like an activity that’s best left to the world’s DSPs. After all, they’re the ones with the AI-powered algorithms that focus on winning ad placements for advertisers. SPO actually requires teamwork amongst all parties, especially those on the sell-side, as Criteo discovered when it decided to test various SPO strategies and measure the efficiencies that resulted. Done right, SPO offer...| AdMonsters
Preparing for privacy regulations, along with the death of the third-party cookie is still as colossal a challenge as it was two years ago.| AdMonsters
By the end of this year, Google, Amazon, and The Trade Desk will control over 60% of the open Internet ad spend.| AdMonsters
Publishers that don’t truly understand how ads.txt works and/or don’t maintain the file could be facing invalid ads.txt entries.| AdMonsters
A DSP, an SSP, and a publisher came together to share their vision of how the industry can evolve. Is a SaaS model the answer?| AdMonsters
