In the realm of publisher monetization, ad ops teams have been fighting an uphill battle in their efforts to tackle malvertisers.| AdMonsters
“Publishers are fighting two battles at once to prevent revenue and user disruption: malvertisers and ad blockers,” said Louis-David Mangin, Confiant CEO.| AdMonsters
In 2019, ad quality issues were awfully problematic for publishers. At least that’s the news coming out of Ad Lightning’s 2020 State of Ad Quality Report.| AdMonsters
To combat redirects on their own, some ad ops professionals are using Charles proxy to monitor and debug page activity. Here's how it works.| AdMonsters
As tempting as it is to roll your eyes, it's outrageous that an obvious fraud like "Amobi" easily spread malware across publishers.| AdMonsters
Although real-time creative blocking is now table stakes, there's a lot more to evaluate when selecting an ad quality partner.| AdMonsters
It’s important to recognize that there are multiple aspects to quality and it differs from brand to brand. Let’s break this down.| AdMonsters