Many methods are used to understand the consumer, including market segmentation, persona, and archetype. This article compare persona vs archetype.| Designorate
Design thinking tools includes brainstorming, reversed brainstorming, six thinking hats, SCAMPER, CATWOE, problem-solving, TRIZ, 5WHYs, Root-Cause Diagram.| Designorate
Human-centered design is the approach that places human needs and limitations in a higher priority during the design process.| Designorate