Measuring the Long Term Effects of Brand with MMM - Recast
Our belief at Recast is that it’s not Brand versus Performance, but that it’s more of a Brand-Performance spectrum.| Recast
Our belief at Recast is that it’s not Brand versus Performance, but that it’s more of a Brand-Performance spectrum.| Recast
Multicollinearity makes it difficult to make confident marketing decisions. This article will help you with what you can do to solve for it.| Recast
Creative is the biggest factor driving performance, yet it's missing from most marketing mix models. How and when should you incorporate it?| Recast
Learn the difference between average ROI and marginal ROI in media mix modeling (and why both are so important to consider).| Recast
Much has been written about iOS14, but far less ink has been spilled on the iOS15 software update and its impact on emails.| Recast
A core problem to solve when doing MMM is handling how the results from a previous period carry over into the next period. Let's explore it.| Recast
Master Marketing Mix Modeling (MMM) for effective planning and forecasting—unlock realistic budgeting and insightful data-driven decisions.| Recast
