The latest articles from the Animalz blog. Dig into content strategy, writing advice and original research and data.| Animalz
We’re wrapping up season two of the Animalz Podcast with insights from enterprise content leaders at companies like Zapier, Dropbox, Autodesk, and Microsoft. After more than a dozen interviews, clear patterns emerged about how the best teams operate at scale. From defining content’s strategic role to securing distribution before production, these leaders shared the systems... Read more » The post How the Enterprise Content Engine Works: Season Wrap-up appeared first on Animalz.| Animalz
Search is fragmenting and changing how your audience finds you. Classic SEO still drives compounding organic demand through Google rankings. But new players are intercepting that traffic before it reaches your site. AI Overviews from Google, answer engines like ChatGPT and Perplexity, and conversational search tools now capture informational queries and serve synthesized answers instead... Read more » The post SEO vs. AEO: A field guide for B2B SaaS content marketers appeared first on Animalz.| Animalz
Using just one AI model is like having a team of one. You wouldn’t hire a single person to be your developer, designer, writer, and analyst. So why expect one AI model to excel at everything? Instead, spend time with different models. Learn which one has the brains for your task and the personality to... Read more » The post The TIP Method: Choose the Right AI Model for Every Task appeared first on Animalz.| Animalz
“To me, that’s just a continuation of a trend we were already seeing with zero click. Platforms were already making this a pattern in our content consumption habits.” In this episode, Kate Pluth shares how AI is reshaping content marketing. LLMs are now “just another zero-click platform,” where people expect instant answers instead of clicking... Read more » The post Kate Pluth on Scaling Content at Dropbox With AI and Taste appeared first on Animalz.| Animalz
Lauren Everitt breaks down Okta’s newsroom model — second‑day security coverage, C‑suite video, and practical AI workflows that scale without losing voice.| Animalz
“AI is a leveler for better or worse… it’s lifted new marketers up, but it’s pushed the bar even higher for the good ones.” In this episode, you’ll learn from Kirti Sharma why trying to make content “for everyone” is a mistake. You’ll also see what it takes to stand out when AI is everywhere.... Read more » The post Kirti Sharma (Adobe) on Original Content AI Can’t Copy — and Buyers Remember appeared first on Animalz.| Animalz