Former Sega president Shoichiro Irimajiri recently gave a lecture series at the Forum – Management for Tomorrow. The fifth lecture in the series, held on October 20, 2022, focused on Irimajiri’s time at Sega in the 1990s. Irimajiri joined Sega in an executive role in 1993, right at the company’s... Continue reading The post Irimajiri Speaks Out About the Saturn, the 32X, and SOA’s Financial Troubles appeared first on Mega Drive Shock.| Mega Drive Shock
The following is a translation of a news article from the March 27, 1995 issue of the Nikkei Sangyo Shimbun in Japan. This article is part of a series of four articles on Sega's operations in 1995, based on interviews with Sega president Hayao Nakayama and others. Continue reading The post A Cloud Appears Over Sega of America’s Rapid Progress appeared first on Mega Drive Shock.| Mega Drive Shock
I have previously written about the sudden decline of Sega’s 16-bit business in North America and Europe beginning in 1993. Below, I translate an article from the February 29, 1996 edition of the Japanese newspaper Nikkei Sangyo Shimbun that goes into more detail about the 16-bit market crash that occurred... Continue reading The post A Second Atari Shock? The Decline of the 16-Bit Console Era appeared first on Mega Drive Shock.| Mega Drive Shock
I’ve recently gained access to some interesting data: a breakdown of Sega Enterprise’s revenues from 1991 to 1998 in six-month intervals. Perhaps most interesting is that the data also includes export revenues. Continue reading The post Sega’s Financial Troubles: An Analysis of Export Revenue 1991-1998 appeared first on Mega Drive Shock.| Mega Drive Shock